Beauty: Benefit They’re Real! Push-Up eyeliner review: Pros and Cons

benefit They're Real! Push-Up eyeliner review

There have definitely been some mixed opinions about the Benefit They’re Real! Push-Up eyeliner, with one side of the argument calling it ‘the worst eyeliner they’ve ever owned’ and others finding it a more-than-welcome addition to the eyeliner market.

The eyeliner retails at £18.50 for the full size, so it’s understandable that you might want to read an un-bias review before you purchase one. I thought I’d take a look at the pros and cons of the Benefit They’re Real! Push-Up eyeliner in my review.


  • The best thing about this eyeliner is how long it stays on. It takes a good amount of make-up remover to get it off at the end of the day and even when I’ve worn it throughout a windy-day sightseeing in Manchester, it’s stayed put.
  • The colour is a really deep, dark black (you can also get other colours) and the texture is like a melted crayon, rather than a watery pen like the also excellent Soap and Glory Supercat eyeliner. It feels like it’s good quality, and you only need a small amount to make an impact. Sometimes I just draw a small flick at the end of my eyes and it really opens them up without having to draw on a complete line or to spend much time getting it right (which is good because I’m always pressed for time in the morning, I love my bed too much).
  • The eyeliner comes out of a tiny slit at the top of a rubber tip, so in theory you should get just the right amount of eyeliner every time. When I apply this eyeliner, I find it much easier to get a straight line of even thickness, without much effort. As the colour is so strong, once you’ve drawn it on, you’re good to go, and you have less chance of messing it up and having to start all over again (the most annoying thing about eyeliner, only second to sneezing after you’ve applied your mascara).

benefit They're Real! Push-Up eyeliner review


  • The push up thing is a bit, well, unreliable. You don’t actually push it up, you twist the bottom, and the eyeliner is supposed to come out of the top. When I first got this eyeliner, it was a small size that I picked up in Boots. I wasted SO MUCH of the product because I seemed to be twisting to no avail, and then all of a sudden loads of eyeliner would sprout out of the top, and I’d just have to wipe it off and throw it away. NOT what you want with an eyeliner that costs three times the amount of a high street make-up brand. Trial and error has helped me get the grip of this eyeliner, and I’ve found that it only needs a little twist; instead, focus on the rubber tip. Squeeze the bottom slightly and you should see a bit of eyeliner at the top. You really only need a small amount, and this will prevent the eyeliner from escaping like a little worm and ending up in the bin.
  • This is probably not the best eyeliner to use if you want to wear a fair amount on your lid. As it is a gel liner it’s not as smooth as a pen, and it can be quite clumpy if the eyeliner is out for a while.
  • As it is so hard to remove, if you make a mistake…. well, the mistake is also pretty hard to remove. You can actually buy a eyeliner remover from Benefit purely for this product which is pretty costly when you’re used to dipping a Q-tip into a bit of water. This is possibly why I started only applying it to the end of my lash-line!

benefit They're Real! Push-Up eyeliner review

Overall, this is a pretty good eyeliner, and it’s one of my favourites. I find the design of the product helps those with shaky hands get a good flick without too much effort, and it has great staying-power. If you’re pressed for cash, I would highly recommend trying out one of the smaller versions of this eyeliner before you buy the full size. You can get a mini one from Boots for £9.95.

What do you think of the Benefit They’re Real! Push-Up eyeliner?