The blogging industry has never been stronger, and with more brands turning to work with bloggers rather than traditional media, there’s never been a better time to take your blog to the next level. Working from home, choosing your own hours, being your own boss… being a full-time blogger is a dream job for a lot of writers, but lots of us have taken the plunge and built a business out of our bedrooms.
Up until recently, I was a full-time blogger and copywriter. I’m currently working at a school in the daytime now, but I still work on my blog and writing business part-time. And, after doing it full-time for a year – I’ve picked up some tips on how to make your business work. If you’re looking for advice on blogging full-time – or even just turning your blog into a business, here are my top tips.
Invest in some quality blogging equipment
There are only two things all bloggers need: a laptop/computer and a camera. Laptop wise, as long as you can use the internet, you’re sorted. I started out with a cheap £200 laptop and managed fine, so don’t think that you have to spend a lot. Though I must say, a good quality laptop makes things much easier (and faster) so it depends on what you can afford and how much you’re willing to invest.
Camera wise, many bloggers use their phone cameras and have no problems. If you really want to step things up a gear, I suggest investing in a serious, high quality product such as the Mirrorless 12-60mm Lens Camera from Panasonic. This kind of camera is currently on my wish-list as my iPhone just isn’t cutting it anymore.
For useful blogging applications, head over to the best phone apps for bloggers.
Set yourself up as self-employed
When I first started blogging I had no idea that if you make money from it, you need to declare it. Also, once you start putting out invoices you need to have a registered business so it’s best practice to set yourself up as self-employed as soon as you can. You can find more information on setting yourself up here.
Motivation-wise, setting yourself up with a business name can really help with getting yourself started. Print off some business cards and you’re on your way!
Know where to find paid blogging opportunities
If you want to be a full-time blogger, then unless you have won the lottery, you’re probably going to have to find some paid blogging opportunities. When I was working from home, I spent a big chunk of my day searching for sponsored posts and copywriting jobs. Here are some of the best places to find opportunities:
- Twitter: Hashtags are your friend on Twitter. Some of the best ones are #bloggerswanted, #bloggersrequired and #prrequest.
- Facebook: There are lots of Facebook groups for bloggers, but not all have paid opportunities. Try Official UK Bloggers, UK Bloggers Opportunities and local blogging groups (as these will be tailored to your area).
- Pitching: One of the most effective ways of transforming your blog from a hobby into a business is by pitching to companies as a professional blogger. Explain who you are, why you want to work with the brand, any impressive stats and some ideas – the worst they can say is no!
- Sign up to blogging opportunity agencies: These companies can be a bit hit and miss, for example, some expect bloggers with 10,000 followers to write posts for £10, but I have had some lucrative campaigns this way. Plus, you’re added to a list and if your name is there, you’re more likely to be found. I’ve found Bloggers Required to be the most useful.
Quit your day job!
This is the scariest part… I would recommend not doing this until you have some savings as unfortunately blogging can be a fickle industry. One month you’ll get so many emails you’ll be on top of the world, and the next the most you’ll find in your inbox is a tumble weed. Having other skills you can utilise such as photography, PR, social media or graphics will help your blogging business to make money even when the campaigns are running low.
If you go for it, good luck! Blogging full-time is an amazing experience and there’s never been a better time to work from home. I’d love to hear any questions or tips whether you blog as a hobby, a part-time job or a business!
*This post is in collaboration with Panasonic but all thoughts my own*